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It is common for a presenter to come prepared with many examples, case studies, and stats to reinforce the central message of their presentation. This is a good thing.
But unless you’re sharing the company’s financial records at the quarterly review, relying too heavily on charts, graphs, and data could be killing your flow.
Here are several common problems you can run into, and good reasons to avoid the mistake of too much data when you are presenting.
Event attendees are certainly there to learn something, but if you focus too heavily on the learning side, and not enough on the entertainment side, you could be boring your audience.
There are basically three components to good content: education, entertainment, and enlightenment (or inspiration). Your presentation should do at least one of these things well, and if you can find a good mix between the three, even better.
But even if your main goal is to educate, there are always ways of presenting the information in an engaging manner. Merely reciting data won’t capture and hold your audience.
You need to look for ways to connect your story to the data you share. You might even consider cutting down on data and instead emphasizing story and real-life examples.
Overwhelm and boredom can go hand-in-hand, but there are plenty of speakers who are guilty of trying to cram too much into a single presentation.
The presentation should really just revolve around one central topic. You can use illustrations and examples, and share several anecdotes or supporting points, but at the end of the day you shouldn’t try to squeeze in all that you can.
It’s understandable that you might go overboard, because you probably want to add as much value to attendees as you possibly can. But you are mistaken if you think that throwing all the information you have at them at rapid fire is going to keep them engaged.
Find a meaningful balance. Make it easy for your audience to understand what you are trying to share with them.
What are some fundamental things every person wants? A sense of connection? Love? Fame? Fortune?
To disregard basic human drive is to make some serious errors with your presentation. We are hardwired to feel and experience through emotion. Storytelling is one of the best ways to awaken and stir something within the hearts of your audience.
For example, you could read from a phone book. A phone book is filled with relevant, truthful information (depending on what you’re looking for). You could read out names and addresses, and you wouldn’t be saying anything false.
But as we all instinctively know, that would be boring. Even though the information might be useful, most would tune it out because it isn’t being shared in an impacting way.
Too much data poses the same danger. What you’re sharing might be true, even valuable, but if you don’t have a good mix of story, anecdote, valuable insight, and data, you’ll miss the mark every time.
Presentations need to be crafted to appeal to the human psyche – after all, you’re not going to be speaking to machines!
It is good to back up your assumptions or supporting points with data, but that should not be the central focus of your talk, lest it become dull and uninteresting.
It is possible to engage with data, but only when you use it strategically. The bulk of your presentation needs to be about the people you’re sharing with.
By the way, are you looking for help with your social media strategy? Then make sure to get in touch with us – we look forward to hearing from you.
“INSTAGRAM JUST DOESN’T WORK FOR US”
“OUR CLIENTS AREN’T ON FACEBOOK.”
I can’t believe people are still saying things like this.
I started my career in PPC ads, so I understand and love a positive ROI as much as anyone.
However, times have changed. This is 2016 and you cannot afford to ignore social any longer.
If you’re not seeing an ROI on your social media, something is terribly wrong. You’re asking the wrong questions, looking at the wrong metrics, doing the wrong things.
Before we get into that, let’s consider a symphony orchestra.
The orchestra’s goal is to create beautiful music. The composer puts the notes on paper, and the conductor gathers various musicians and instruments to come together to create beautiful music.
How do you measure the ROI of each individual source of music?
Does the Violin deliver the best ROI?
Or is it the percussion section?
How many flutes do you need to produce that angelic sound, 2 or 3 or 4?
The answer is – You cannot measure it. All of the instruments work together to create beautiful music.
It is the power of integration that makes beautiful music.
When we put this in a Social Media context, the goal is to drive traffic, generate leads, build authority, so people get to Know Like and Trust you.
How many social media posts do you need?
How many tweets?
How many emails in your autoresponder?
How many blog posts will it take?
Every piece of the orchestra plays its part in making beautiful music, and we cannot measure their individual ROI.
In 2016, it is the same with Social Media.
The average business can not run a stand-alone FB ads campaign and expect stellar results for very long. It might work for a day, a week, or a month, but your business cannot rely on it as a steady stream of traffic.
Now, with social proof, online videos, live feeds and more – you absolutely have to be present on social media – in front of your audience – in a real and authentic manner – CONSISTENTLY.
Your content needs to be syndicated across all social platforms to connect with your customers who are there.
You already have enough content.
Most Entrepreneurs do.
But it’s just sitting there, hiding away on a server somewhere.
Drag it out.
Schedule it in Hootsuite or MeetEdgar.
Get it in front of your people – QUICK.
Social traffic takes work. But you don’t have to (and probably shouldn’t) be doing this on your own.
Just like an orchestra, a proper social traffic strategy needs a professional “Conductor” to oversee and implement a plan that delivers consistent traffic, leads, and sales to your business.
I can help you find a Conductor.
I cannot help you if you’re still expecting to measure the ROI of a Tweet.
IF YOU’RE SERIOUS, TAKE ACTION.
WORK WITH US.
Stop trying to measure the ROI of a violin.
Instead, measure your ability to create beautiful music.
All the best,
Presenting is an art form, and it takes time to master.
It is not necessary for your presentation to go perfectly for it to achieve desired results. But if at all possible, beginner mistakes should be overcome and avoided.
Here are several common beginner mistakes you could be making when you present.
A lot of people just like to “wing it” and see where things go.
Granted, practicing your presentation isn’t exactly easy, as there aren’t any well-defined methods that assures success.
Ideally, you should practice until you feel you have a good handle on the information you’ll be sharing, but not so much that you can deliver it from memory verbatim.
It’s a mistake to over-practice, much the same way it’s a mistake to not prepare at all, and this is why a lot of people don’t like to prepare – they overdo it!
Watch as the eyes of your audience members glaze over if your PowerPoint uses too much text, at a font size that’s too small, with a clichéd font on a clashing background.
This does not mean that you can’t use text in your presentations. Rather, you should limit the number of words you’re using on each slide.
If possible, make it a visually pleasing experience with plenty of images to engage the audience. A picture is worth a thousand words – when used in the right context.
If you stand still during your presentation, you could end up boring your audience. But moving around too much is also problematic.
You’re going to tire out the eyes and necks of your audience if you’re constantly running from one end of the stage to the other, gesturing wildly as you deliver your message.
Finding that “happy medium” can be tricky, but if in doubt, relax and slow things down a little.
The most impactful presentation could easily be ruined by incoherent mumbling. If you’re going to be presenting, you have to speak clearly, loudly and at a tempo that isn’t too slow or too fast (work with the sound tech).
Speakers should also try to avoid chewing gum or sniffling into the mic – you’ll almost certainly leave a bad impression on audience members with sensitive ears.
If you finish your presentation with time to spare, it would leave time for a Q&A, and the event planners would be able to keep the event running according to plan.
But no presenter is so important that they’re going to get away with running over their allotted time. You risk not being invited back to share at future events if you aren’t sensitive to the situation.
End early if at all possible.
Beware of sharing the same speech everywhere you go. There is something to be said for re-purposing content, but delivering the exact same message at every event is not re-purposing – it’s regurgitating.
Know who the audience is, and try to customize your message based on what they want to know and what they’ll respond to. The extra work you put into delivering a relevant message will pay off.
First of all, your presentation should have a central focus. That way, you’ll be able to connect all of your supporting points to the overarching theme.
Second of all, don’t forget that your audience is human. Data and stats have their place, but failing to create an emotional connection could be a major mistake. You want the audience to remember you, and you’re not going to achieve that by overwhelming them with information.
If you’ve been asked to present, don’t waste the opportunity. It can help you build authority in your industry, and that can grow your influence and client base in a major way.
Again, you can’t necessarily be perfect, but you can stack the deck in your favor. Make sure to leave a positive impression with event planners and attendees by preparing well.
By the way, do you need help with your social media strategy? Then make sure to get in touch with us.
Presenting is an art form, and it takes time to master. As you gain more experience, however, you will begin to feel more comfortable onstage.
But if you want to energize your audience the next time you speak, it will take some deliberate effort on your part.
You will need to think about your delivery, your body language, the imagery you use in your PowerPoint, in addition to the actual content of the speech.
Here are several tips on how to give more energizing presentations.
Laughing tends to loosen everybody up. Plus, the audience is going to associate those positive feelings with you. Humor is a good way to grab people’s attention, and a means of keeping them engaged.
Not every speaker is a gifted comedian, and it may or may not be one of your strong suits. Don’t try to force humor, as this can fall flat. In fact, even professional comedians sometimes fall flat. But if you can find a way to inject a bit of humor into your presentation, it can definitely be energizing.
Speakers all tend to have their own presentation styles. But a good speaker knows that keeping a good pace keeps the audience energized and engaged.
It’s a misnomer that people can’t process what you’re saying if you’re speaking faster. You may want to pause or slow down for emphasis, but it’s important to be consistent in your delivery. 120 words per minute is a good tempo, though many motivational speakers speak at 200 words per minute or faster.
If you want to energize, maintain a solid tempo.
Said another way, make sure to inject emotion and feeling into what you’re saying. A lot of speakers tend to speak in monotone, and nothing kills a presentation faster. People want to know that you care about what you’re sharing.
This may take some practice, but you need to learn how to play with the volume, pitch, speed and tone of your voice to add emphasis and interest to your presentation.
As with your voice, if you do nothing with your body, your speech will likely come across as boring. This doesn’t mean that you should flail around uncontrollably, fidget, or move around so quickly that onlookers have a hard time keeping their eyes on you.
But you can use gestures when you’re driving a point home, you can smile and use eye contact, and you can move around a bit, and this will communicate authority and confidence.
Don’t neglect what your body is saying, as it is just as important as what you’re communicating through speech, if not more.
When it comes to sharing with an audience, communication isn’t all that matters. You could have a very eloquent, thought-provoking presentation prepared, but if it isn’t the right message for the audience, it could fall flat.
Make sure to talk to the event organizers and get a sense of who the audience is. Find out what they would like to learn, and what they’re expecting. Obviously, it would be inadvisable to share on a topic you know nothing about, but you can always spin your speech in a way that it resonates with the audience.
An irrelevant presentation is not going to be energizing, as onlookers become confused and strain to understand the content you’re trying to share with them.
To give energy, you have to have energy. Make sure to take care of yourself the days leading up to the event. Eat healthy, get some exercise, and get to bed early. Practice and make sure you’re ready.
By the way, are you looking for help with your social media strategy? Then make sure to get in touch with this. We look forward to hearing from you.
Here are my top tips for Small Business marketing on Facebook Pages:
1. Fill out your “About” and “Info” sections
2. Include clickable links to your website
3. Ensure all photos are uploaded with a description using the business name or keywords or phone number or website link
4. Once a week, add photos of new stock, customers, jobs in progress, staff, etc
5. Ask questions & engage with customers
6. Tag suppliers & clients in your updates
7. Make it easy to contact you
Have fun, be yourself, and enjoy!!
Many marketers are focused on growing their following and email list, and on getting more sales.
These are all good things to prioritize. But in an attempt to justify the business value of social media, there is one largely overlooked aspect of social media marketing: engagement.
At first, you might wonder what difference a few likes or retweets is going to make.
As it turns out, the impact can be significant. Engagement is a valuable amplifier of the effort you’re already putting into social media, and prioritizing it will maximize your results.
Here are five ways to effectively engage your audience on social.
It seems obvious. If you’re marketing on the wrong platform, it doesn’t matter how often you post or how valuable the content is. You aren’t going to get the kind of engagement you’re looking for.
If your business has been up and running for a while, and you have Google Analytics installed on your site, it shouldn’t be hard to determine which social channel most of your traffic has been coming from.
Unsurprisingly, many businesses discover that Facebook and Twitter are among their best performing sites. But if you want to do a deep dive into other platforms, planned experiments are a good way to uncover other opportunities.
Bottom line – you have to go where your target audience is to drive up engagement.
Having determined where your target audience is hanging out online, you need to strategically share content that answers their questions or offers insights into things that interest them.
Capturing and holding attention can be a daunting task, which is why starting in a niche can be beneficial.
Focus on creating content that educates, entertains, enlightens, or does all of the above. Create in-depth articles and behind-the-scenes footage that your followers can’t find anywhere else.
Immerse yourself in your industry and stay current with trends and relevant questions.
If you’re posting consistently and reliably, you should have some data around what kinds of posts are performing well. Facebook Insights, for example, offers fairly comprehensive data around post reach and engagement numbers.
Stop shooting in the dark, and start analyzing data. Use a tool like BuzzSumo to see what kind of content is appealing to your audience and getting shares, and create more content like it.
You can greatly increase the effectiveness of your social media marketing by keeping tabs on what’s working.
Social media sites are constantly adjusting their algorithms for what is shown in news feeds. One day, video is performing extremely well on Facebook, and next thing you know they start giving less weight to it.
But if you do a good job of leveraging different content types, you can continue to increase your reach and visibility while mitigating the dangers of relying on one type of content. By using text, images, videos, and other forms of content, you can maximize engagement.
Stop guessing what hashtags are working. Hashtagging effectively can have a significant impact on engagement, but many marketers don’t put any thought or strategy behind which tags they’re using.
Use a tool like Hashtagify.me to discover underutilized opportunities. Use tags that are easy to spell and remember. If you’re running a specific promotion or campaign, make sure someone else isn’t already using the hashtag you’re planning on using.
Then use a tool like Sprout Social to keep track of conversations related to your hashtag.
Engagement is the fastest path to added exposure as well as new leads and customers. You can show up in more places more effectively by getting your audience to interact with and share your posts.
If you want to get the most from your social media campaigns, it’s time to start figuring out how you can consistently drive up engagement.
By the way, if you’re looking for help with your social media strategy, make sure to get in touch with us. We look forward to hearing from you.
A Q&A session is a great way to connect with your social media audience.
But there are definitely a few things you should be aware of before hosting your first event.
Here are some tips on how to plan and organize an effective Q&A session.
Although hosting spontaneous Q&A sessions might work in some instances, most businesses would do well to get the word out beforehand and make their audience aware of the Q&A opportunity.
You can send out emails, post updates to social media, and publish new posts to your blog promoting your upcoming online event. Make sure to cover all of the basics – when, where, what, how and who. Promise to make it a fun and engaging experience.
Make sure you know what social media platform you’ll be hosting your session on. Look into the options available to you and choose one – Google+ Hangouts, Twitter, Facebook, and so on.
Once the Q&A session goes live, you won’t necessarily have the opportunity to scan all of the questions and carefully consider what your response will be. If you know that members in your audience have the potential to ask any difficult or controversial questions, make sure to prepare your responses in advance.
Don’t forget to clear your schedule for the session and staff the event adequately. Although it is unlikely that you will be overwhelmed with too many questions, it’s good to be prepared and have multiple respondents if you find yourself unable to keep up. Set a time limit – 45 to 60 minutes is manageable, and often more than enough to get common questions answered.
Furthermore, make sure to choose a platform that’s right for you. On Twitter, there’s a 140 character limit, and it’s easy to post quick responses to questions coming your way. Facebook allows for longer questions and responses. And if you’re going to host a Google+ Hangout, you’ll want to put a basic structure in place for questions. You can have viewers ask questions verbally or type them into the chat box.
Make sure to send out one last reminder about your Q&A session before it goes live – five to 10 minutes beforehand is adequate. Remind your audience that they are the focus, and that you are interested in fielding their questions.
If things are a little slow at the start, get your employees to throw a few soft balls your way. You could also post some trivia about your company to engage your followers.
If you’re adequately prepared, your Q&A session should go off without a hitch!
Here are a few quick do’s and don’ts when it comes to Q&A sessions:
To summarize, you can organize an effective Q&A session by following these three simple steps:
By the way, if you’re looking for help with your next social media campaign, don’t hesitate to get in touch with us. We would love to hear about your next project.
There are many businesses out there competing for the same market you’re serving.
Even if you lucked out and somehow found an e-commerce niche with little to no competition, it may not be long before someone else discovers the opportunity and becomes a competitor.
You can’t just compete on price or shipping times anymore, since someone will always be cheaper, and someone will always be faster. As result, customer loyalty can be hard to cultivate.
But there are still opportunities to differentiate your business and stand out from the crowd – in particular, the content you create and the social media presence you build. It just so happens that the two intersect in meaningful ways.
Here are several reasons why you should start leveraging your social media on your e-commerce site.
Being a faceless company online doesn’t have many advantages. Hiding behind your brand doesn’t build trust, and it certainly doesn’t inspire loyalty.
But if you can get your customers to “like” your Facebook page and follow you over the long haul, you can create a valuable connection with them.
You can become a tastemaker in their eyes. You can become an authority in your product category. You can even entertain and engage your audience.
Don’t merely ask for the follow – do something that gives your customers and visitors a reason to follow.
If you focus on delivering value to your customer, showcasing promotions and discounts, turning them onto products that help them, and so on, you can build a long lasting connection with them.
You can get more from the content you create for your social media platforms with a little planning. You can embed Twitter or Facebook posts on your blog. You can encourage users to create content of their own (i.e. wearing one of your T-shirts), and show how you are connecting with people. You can cover the latest news, debates or discussions in your industry by keeping your ear to the ground.
The content you create should be a part of a more holistic plan. Otherwise, you’ll be running around like a headless chicken trying to keep your various profiles updated. You can cross-link from one social platform to another, and then have one link back to your website or blog as well. it’s like link wheeling, except on a smaller scale.
There’s a great deal of time and effort that goes into creating and posting worthwhile content for social media. You may as well learn how to leverage this content across different platforms.
One of the most obvious reasons to leverage social media on your e-commerce site is to stimulate more sharing, whether it’s your blog posts or specific products that your customers love.
Social signals may not be everything when it comes to SEO, but they do seem to have an effect on your rankings. This is a fairly generalized statement, but if you can generate a high number of shares, your site and content should also become more discoverable in search.
Fundamentally, this goes back to being seen as an authority or a valuable and relevant source of information in your industry. If you deliver content that your audience wants and needs, you’ll automatically get more shares.
In summary, you can use your social media presence to create a connection with your audience, leverage your content across more platforms, and encourage more sharing from your visitors and customers.
Are you looking for help with your social media strategy? Then we hope you’ll get in touch with us to discuss your next campaign.
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