Why You Should Leverage Your Social Media On Your E-Commerce Site

A woman browsing e-commerce site on tablet

How are you leveraging your social media as an e-commerce business? (Image: Flickr)

There are many businesses out there competing for the same market you’re serving.

Even if you lucked out and somehow found an e-commerce niche with little to no competition, it may not be long before someone else discovers the opportunity and becomes a competitor.

You can’t just compete on price or shipping times anymore, since someone will always be cheaper, and someone will always be faster. As result, customer loyalty can be hard to cultivate.

But there are still opportunities to differentiate your business and stand out from the crowd – in particular, the content you create and the social media presence you build. It just so happens that the two intersect in meaningful ways.

Here are several reasons why you should start leveraging your social media on your e-commerce site.

To Build A Community & Create A Connection

Being a faceless company online doesn’t have many advantages. Hiding behind your brand doesn’t build trust, and it certainly doesn’t inspire loyalty.

But if you can get your customers to “like” your Facebook page and follow you over the long haul, you can create a valuable connection with them.

You can become a tastemaker in their eyes. You can become an authority in your product category. You can even entertain and engage your audience.

Don’t merely ask for the follow – do something that gives your customers and visitors a reason to follow.

If you focus on delivering value to your customer, showcasing promotions and discounts, turning them onto products that help them, and so on, you can build a long lasting connection with them.

To Leverage Your Content

You can get more from the content you create for your social media platforms with a little planning. You can embed Twitter or Facebook posts on your blog. You can encourage users to create content of their own (i.e. wearing one of your T-shirts), and show how you are connecting with people. You can cover the latest news, debates or discussions in your industry by keeping your ear to the ground.

The content you create should be a part of a more holistic plan. Otherwise, you’ll be running around like a headless chicken trying to keep your various profiles updated. You can cross-link from one social platform to another, and then have one link back to your website or blog as well. it’s like link wheeling, except on a smaller scale.

There’s a great deal of time and effort that goes into creating and posting worthwhile content for social media. You may as well learn how to leverage this content across different platforms.

To Encourage Sharing

Three iPhones

Are you getting your audience to share your content? (Image: Flickr)

One of the most obvious reasons to leverage social media on your e-commerce site is to stimulate more sharing, whether it’s your blog posts or specific products that your customers love.

Social signals may not be everything when it comes to SEO, but they do seem to have an effect on your rankings. This is a fairly generalized statement, but if you can generate a high number of shares, your site and content should also become more discoverable in search.

Fundamentally, this goes back to being seen as an authority or a valuable and relevant source of information in your industry. If you deliver content that your audience wants and needs, you’ll automatically get more shares.

Final Thoughts

In summary, you can use your social media presence to create a connection with your audience, leverage your content across more platforms, and encourage more sharing from your visitors and customers.

Are you looking for help with your social media strategy? Then we hope you’ll get in touch with us to discuss your next campaign.

Should You Ramp Up Your Social Media Efforts For Holidays?

Boardroom with several laptops open

Should you make social media marketing a higher priority during the holidays? (Image: Flickr)

If you’re running an eCommerce business, you already know the importance of marketing.

You should also be aware of the value of seasonal offers. Bar none, one of the biggest retail quarters is the last three months of the year.

Would this suggest that you should be ramping up your social media efforts in time for the holiday season?

The short answer is “yes”. If consumers aren’t even aware of you, you’re not going to be able to get your share of holiday sales. The holiday season is an excellent time to get your business out there.

But there are also a few things you should be aware of if you’re looking to drive more traffic to your site.

Prepare Your Website

Man with laptop on couch

Is your website ready for an increase in sales? (Image: Flickr)

Here are several items you should look into:

  • Design. You can build trust with your website visitors and prospective customers by adopting a holiday theme. But hiring a designer at the last minute could prove costly, and you might not even get the quality you’re looking for. Make sure to plan in advance.
  • Your servers. Can your servers handle a big bump in traffic? Make sure you have the bandwidth and the capacity to keep up with anticipated growth.
  • Mobile optimization. There is a considerable increase in mobile shoppers, and they will abandon your website if it doesn’t load fast enough, or is hard to navigate. Conduct tests on your own to determine whether or not your infrastructure is adequate.
  • Security. How secure is your website? Before your traffic begins to spike, it is advisable to ensure the security of your backend and administration.
  • Checkout optimization. How easy is it for your customers to checkout? Carts will be abandoned if you don’t make the process as streamlined as possible. Run a few tests to find out whether or not you’re prepared to handle more customers.
  • Load times. This is particularly important for mobile users, who may not have much patience with slower load times. Improve the performance of your website and decrease load times to serve the highest number of customers possible.

Why You Need To Ramp Up Your Social Media Marketing For The Holidays

Aside from the fact that the largest retail quarter lands on the last three months of the year, handling a significant increase in customers is also a good test to see whether or not your business can scale.

This isn’t to suggest that you won’t need to purchase additional inventory and hire more workers during the holiday season – you will – but if you never take the leap, you won’t what to expect when the demand for your business suddenly surges in the future.

You can also build trust with your customers by doubling down on your social media marketing. There might be stores out there that choose to rest on their laurels, but you can engage your audience and encourage future sales by positioning your store as one that can cater to impulse buys and last-minute needs.

Final Thoughts

While the holiday season is of particular importance, most eCommerce businesses could also be ramping up their social media marketing efforts throughout the entire year.

Consistency is essential to keeping your customers and target customers engaged, and this will also build loyalty and trust with them. That credibility can take time to build, which means you should give your business a fair chance by showing up day in and day out.

If you’re in the process of figuring out your holiday strategy, we would love to hear from you. We can help you get your social media strategy figured out so that your business thrives during the holiday season.

7 Ways To Get More Engagement From Followers On Social Media

3 people on a couch on their laptops

How engaged are your social followers? (Image: Flickr)

What is one of the best ways to get your content seen by more people on social media? Get more people to engage with it!

If you have a decent-sized following, you probably won’t find it terribly challenging to get a few ‘likes’, shares, and comments here and there, but it can be harder to encourage consistent interaction.

Here are seven ways you can get more engagement from your followers on social media.

1. Ask More Questions

Questions have a way of drawing people into discussions. You can experiment with a variety of different questions, but if you have a sense of who your audience is, you could ask them specifically about their interests too.

Open-ended questions and multiple choice questions can also be great for driving up engagement.

2. Host Q&A Sessions

Do you find that your customers ask a lot of questions? If so, a Q&A session could be a good way to foster more interaction.

Google hangouts, Twitter chats, and even simple Facebook posts can go a long way. From a customer service aspect, it can make things a lot easier over the long haul, because by the end of it you’ll have a collection of answers to common questions for your customers and visitors.

3. Post About Current Events

Being timely and relevant can get a lot of eyeballs on your social profiles and content.

This doesn’t necessarily mean that you should post about everything that’s going on in the world, but if it fits your brand or your audience’s interests, then it can be a good way to get more of your followers involved.

4. Share More Visually-Oriented Content

Taking a picture with Instagram

Are you using visually oriented content to engage on social media? (Image: Flickr)

Hopefully you have lots of beautiful product images to share with your followers. As an Ecommerce business, you should already have a pretty good idea of how important photography is to your business.

Photos, infographics, videos, and other forms of visual content can really stimulate more interest in your social media posts.

5. Cross-Promote With Other Brands

Build strategic connections with other brands and influencers, and agree to share each other’s content on a regular basis. This can pretty quickly turn into a win-win for both parties.

If you want to go beyond your current sphere of followers and be seen by more people, this is a strategy worth implementing.

6. Include Call To Actions In Your Posts

What do you want your followers to do? Like? Share? Comment? Subscribe? Click? Make sure you make it clear for them.

There is great power in suggestion, more so than you might be inclined to think. It’s okay to be direct on social media. If you are too vague, no one will know what you want them to do next.

7. Post More Often

Many brands have a preconceived notions about when to post, what to post, and how often. While consistency is important, it’s more or less a given that your followers aren’t seeing everything you post.

This means that you can post the same content more than once. You can post it more often. It’s good to vary up the headlines and customize the message, but don’t worry too much about losing followers unless you’re spamming them.

Final Thoughts

There are no shortage of ideas out there about driving up engagement. Some testing and experimentation should be par for the course, because what has worked for others is not guaranteed to work for you.

Put things into practice, test them out, and decide on the best strategies for your business once the numbers are in.

Are you looking for help with your social media strategy? Make sure to drop us a line. We look forward to hearing from you!

Why It’s Important To Follow Your Competition On Social Media

Woman working on her laptop

Are you keeping an eye on your competition? (Image: Flickr)

Of all the people you could be following on social media, your competition could very well be the most important.

No, this doesn’t necessarily mean that you need to “like” their Facebook page or follow them on Twitter. What it means is that you should be keeping an eye on their feed and how their audience is responding to their posts.

Why? Here are several reasons for your to consider.

Because You’ll Have The Opportunity To Figure Out What’s Working For Them

It has often been said that social media marketing is a process of experimentation. When you try different things, you’ll begin to figure out what works for you.

This is still a good approach to take, as you truly never know what might connect with your audience. However, some trends will certainly emerge as you begin to share more and more.

What’s neat about spying on your competition is that you can get an immediate sense of what’s working for them. You can take a look at their most engaged posts, make note of those ideas, tweak them, and share them out on your own social profiles to see if your audience responds just as well to them.

What worked for others certainly has the chance to work for you, especially if you take the time to spin it for your own audience.

Because You’ll Have The Opportunity To Do Well Where Your Competition Is Not

A man on a laptop and phone staring through the window

What is your competition not doing that you could be? (Image: Flickr)

By monitoring your competition, you can get a sense of what they might be missing. It could be something that their audience would really like to have, but for whatever reason, they just aren’t providing it.

Great insights can often be found in the comments their followers are leaving. Your competition might be offering one thing, while the audience is asking for another.

If you notice anything of the sort, you have the opportunity to pounce on it before your competition even knows what’s happening.

If you’d like to get a leg up, or figure out how you can differentiate yourself, then it makes sense to keep an eye on what your competitors are up to on social media.

Because You’ll Be Able To Improve Your Content Strategy

Content and social media are closely linked together. When you have great content on your blog or website that you can share out with your audience, social media is the ideal place to share it.

What many ecommerce businesses have a tough time figuring out is how to improve their content strategy. They might have some initiatives in place already, but they aren’t sure how to make them better than they already are.

Social media is a treasure trove of ideas. What questions are the followers of your competitors asking? What kind of comments are they leaving? In addition, what kind of content is your competition sharing with their audience?

Again, this goes back to what was said earlier about finding out what’s working for your competition. Although you should avoid outright stealing their ideas, there’s nothing wrong with taking inspiration from them.

Final Thoughts

Have you been following your competition on social media? If not, this might be a good time to begin.

You can learn from their strategy and improve on your own. You can monitor what people are saying about their businesses and what they love or don’t love about them. You can use “Newsjacking” tactics to insert yourself into places where you might have a hard time being seen otherwise.

If you need help figuring out your social media strategy, then don’t hesitate to get in touch with us. We look forward to hearing from you!

Why It’s Important To Use Studies And Stats In Your Social Media Content

Man on laptop in workplace

Do you have a social content strategy that includes stats and studies? (Image: Flickr)

As an e-tailer, having a social media presence is a no-brainer. What may not be so obvious is how to go about engaging your social followers.

Social media doesn’t really support your business unless you can encourage engagement. If you don’t have the right strategy, you could be wasting precious time and resources. You need to be seen, to be heard, and to develop a rapport with your customers and prospects. Trust is absolutely essential for e-tailers.

If you aren’t using studies and stats in your social media content yet, you may want to start making it a part of your strategy.

Here are several ways in which studies and stats can boost your social engagement.

It Lends Credibility To Your Brand

Building credibility as an e-tailer can take time. However, when people trust you, they will be far more inclined to support you with their business. Building that trust is crucial, but it is not an overnight process.

If you can show stats and studies related to your industry, you can drastically increase your credibility. It demonstrates that you are relevant and self-aware. This is a positive quality, since it shows you’ve done your research, you’re aware of the trends that are occurring, and it allows you to communicate your value proposition more clearly.

It Offers Proof

A good study shows that your claims are backed by real-life results. From customer case studies to outside research, studies can be leveraged in a variety of different ways. They offer proof to the reader that you have something of value to offer, whether it’s just your content, or a product connected to it.

Proof comes in a variety of different forms, like customer testimonials, awards, or the number of years you’ve been in business. The more proof you can demonstrate, the more trustworthy you will ultimately appear, and this will inevitably lead to more sales.

It Fosters Engagement

Man on laptop drinking coffee

Are you looking to drive up more engagement with your social posts? (Image: Flickr)

Stats and studies are engaging, and let’s face it; most of us are looking for more engagement on our social posts. It isn’t much fun to put all of your time and energy into creating great content, only to have it go unnoticed again.

You are likely aware of the fact that questions are great for encouraging more interaction on social media. Naturally, combining relevant stats or studies with questions is all the more deadly. You can definitely expect more people responding to something like, “Here’s a study that says Blue is this year’s trending color. What do you think?”

If you have goals connected to engagement, then you need to start incorporating studies and stats.

It Gives You A Chance To Stir Up Controversy

When it comes to content, timely, relevant, value-adding and controversial is the name of the game. This doesn’t mean that you always have to share things that incorporate every one of those elements, but you can definitely expect to see more engagement on your posts if you do.

Controversy can lead to discussions among your followers, which will drive up engagement on your social communities, and encourage more people to get involved.

Final Thoughts

Figuring out your social media strategy is often a matter of experimentation. You’ll have to try different things, track the stats, and do more of what is working based on your findings.

However, it is definitely worth giving studies and stats a try. You might be surprised by the results.

Are you looking for help with your social media strategy? Make sure to get in touch with us. We look forward to hearing from you!

It’s Okay To Share Product Links On Social Media

Working on laptops

It’s perfectly okay to share product links on social media. (Image: Flickr)

Are you an e-tailer? By now you’ve no doubt realized the importance of social media to your marketing efforts, and you may even be using various social platforms to market your business already.

However, you may be wondering whether or not you should be sharing product links. You may be asking yourself if it’s a good idea to be promoting products and selling through your social channels.

The short answer is yes, you can sell on social media, but we’ll take a closer look here as to why selling on social media is okay, and how you can approach it.

Have You Thought About Your Strategy?

Planning

What is your social strategy? (Image: Flickr)

If you’re feeling a little uncertain about selling on social, it might be because you haven’t figured out your strategy yet. When you don’t know what your marketing strategy is, it makes it a lot harder to know what to share on social media.

Moreover, you might have seen others building hype about events and products on social, and you found it to be a bit of a turnoff. The important thing to realize is that you don’t have to be tacky in how you approach selling. If you’re clear on who your audience is, and are confident in your product, you can sell with style.

The best way to make sure you’re converting more sales is to ensure that you are clear on your brand identity, and that you have a workable plan to execute on.

Mix Product Links With Other Posts

On social, it’s good to be thinking about engaging your audience in a variety of different ways. Although you could share product links all the time and you might even do well, if you can mix it up with other types of content, you’re more likely to give your followers a reason to keep following you.

If you have a blog, you could mix your product links in with tutorials and other types of posts you’re creating. You could also curate other popular posts within your industry and stimulate more interaction by covering hot topics.

By varying up your strategy, you’ll keep your followers on their toes. They’re going to be watching to see what you’re going to post next, and if that happens to be a product link, they’ll be more likely to click on it if they’ve been enjoying what you’ve been sharing.

Add Emotion To Your Product Links

The human element can sometimes be missing from companies that are marketing online. In today’s visually-oriented, emotion-driven world, it’s important to show your human side and relate to your audience on a heart level.

Are you aware of the various emotional triggers that exist? Customers often buy because of the feeling you are relaying to them. Fear, competition, trust, belonging, instant gratification, and time are just a few examples of triggers that are often used in marketing messages.

For instance, since people are busier than ever, if you have a product that could help your customers save time, they are very likely to look into your offer; especially if they think that it could allow them to spend more time with friends and family, or spend more time engaged in their favorite hobbies.

You could also share something as simple as, “we’re really excited about our new product!”

Final Thoughts

Don’t be scared to share product links with your social followers. You could end up leaving a lot of money on the table if you aren’t bold in your approach. Just focus on providing value, avoid spamming, and you should do fine.

If you need help with your social media strategy, be sure to get in touch with us. We look forward to working with you!

The Best Social Media Channels For Growing Ecommerce Retailers

Shopping cart button on keyboard

What social media channels should ecommerce businesses be focused on? (Image: Flickr)

As you are surely aware, as an ecommerce business, it’s important to build your presence on social media.

However, what social media sites should you be on? Which ones provide the best opportunities for growing ecommerce retailers?

It’s important to take some time to think about where you need to build your following, because trying to be everywhere can take away from your marketing efforts. If you can focus in on two, maybe three networks, you’ll have an easier time growing your audience and selling more products.

Here are some of the best social media channels for growing ecommerce retailers to be on.

Facebook

There are some fairly obvious reasons why Facebook is a network worth building a presence on. It has the largest user base of any network, it’s popular, and you could even say that it’s ubiquitous. It’s getting to be a more visual network, and videos now catching significant momentum on the platform too. If that wasn’t enough, Facebook ads have the potential to be extremely effective, because you can easily target your audience (assuming you know who they are).

If that wasn’t enough, according to Shopify, Facebook dominates as a source of traffic and sales, with an average of 85% of all ecommerce orders on social media coming from Facebook.

Granted, it’s not easy to stand out on Facebook. There’s a lot of noise, and a lot of competition. However, it also has the highest conversion rate of all social media ecommerce traffic at 1.85%. If you’re a growing ecommerce business, you should definitely get your Facebook strategy figured out.

Instagram, Pinterest & Polyvore

Pinterest on a tablet

It makes sense for ecommerce retailers to be on visually oriented social networks (Image: Flickr)

Visually oriented social networks like Instagram, Pinterest and Polyvore should definitely be a part of your overall strategy as an ecommerce business. No matter what product you’re selling, there are creative ways of showcasing it on visual platforms.

By the way, in case you were wondering, it’s no mistake that Polyvore is on this list. Shopify notes that it generates the highest average order ahead of sites like Twitter, Pinterest, and even Facebook. Surprisingly, Instagram is also generating higher average orders than the aforementioned sites.

Are you convinced yet? Creating attractive, engaging images absolutely needs to be a part of your strategy as an ecommerce business. At present, there are no better visually oriented social media channels for an online retailer to explore than Instagram, Pinterest and Polyvore.

Reddit

This one is probably more of a long shot compared to some of the other networks already mentioned, but Shopify indicates that orders from Reddit increased 152% in 2013. This shows that there is a growing buying audience on Reddit.

Reddit requires a little more work in some ways, because you can’t just post things at random and expect to see them go viral. You have to earn your karma points, and establish yourself as a “real user”, someone who is actively part of the community. Only then will you be able to gain some traction with your posts.

Nevertheless, it may be an interesting social channel to keep on eye on. If you have the time and the resources to be an active part of the Reddit community, it may be worth tapping into.

Final Thoughts

No matter what networks you choose, it can take time to drive up engagement. You need to have a long-term mindset, and a willingness to be flexible in your approach. As you continue to experiment, you will find strategies that work for your business model.

If you need help with your social media strategy, make sure to get in touch with us. We’d be happy to help!

How To Find And Answer Your Target Customers’ Questions On Social Media

Social media apps

How do you stay connected to your audience on social media? (Image: Flickr)

Are you looking for your target customers on social media?

Unless you have a firm grasp of who your target audience actually is and what tools to use to find them, it can be a long and arduous process.

It’s important to take the guesswork out of the equation, because if you’re just going on gut-level hunches, your social strategy probably isn’t producing the results you’re looking for.

Here are some tips on how to find and answer your target customers’ questions on social media.

Where Are Your Target Customers Hanging Out?

Social media marketing isn’t so much about picking the platforms that you like as it is a process of finding out where your audience likes to hang out online. For instance, it wouldn’t make much sense to build your presence on Facebook if most of your target audience is on platforms like Instagram and Snapchat.

A tool like BuzzSumo might provide some clues. You can perform searches based on keywords and domains, finding the most shared content across Facebook, LinkedIn, Twitter, Pinterest and Google+. What this means is that you can research your industry or niche and find content that’s performing well on social media, and specifically what social networks are the most used in your industry.

You can also spy on your competition with tools like Social Crawlytics. Social Crawlytics is similar to BuzzSumo, except the focus is on individual domains. You can look at independent websites and spot what posts and pages have been shared most. This could also help with finding where your target customers are spending a good chunk of their time.

How Do You Monitor Conversations On Social Media?

Checking in on social media messages

What tools are you using to find relevant conversations on social media? (Image: Flickr)

Once you have a pretty good sense of where your target customers are hanging out online, it’s time to start monitoring interactions. Yes, there are tools for this as well.

Hootsuite is just one example. You can connect your Twitter, Facebook, Google+ and LinkedIn accounts and monitor questions that are being asked on your dashboard. Of course, this is only helpful if your target customers are reaching out to you. You would have to conduct your own searches if your goal is to find questions and answer them.

Addict-o-matic is another consideration, as it pools together results from a variety of places including Twitter, Ask.com, YouTube, Bing News, Google blog search, Flickr, Delicious, and other sites. To get the most out of a tool like this, however, you’d have to try searching for a variety of different topics and keywords.

What Questions Are Your Target Customers Actually Asking?

Using the tools already mentioned, you’ve probably come across some questions that are being asked by your target audience. Nevertheless, here are some other places you can find and answer questions.

Interestingly enough, Twitter is not a bad place to go looking for questions. You can use the built-in search to target specific topics or keywords, and you will more than likely find relevant questions. Just keep in mind that Twitter is more or less a real-time platform. Unless you’re early to the game, someone may have already answered the questions you’re looking at.

Quora is also a great place to find questions that your target customers are already asking. All you need to do is search for specific keywords related to your industry, and you will see the kind of discussions that are already taking place on those topics. While these questions may not be the same ones being asked on social media (there’s sure to be some overlap), they can provide a lot of inspiration for content ideas. Answering questions on Quora can also establish you as an authority on certain topics.

Final Thoughts

There are a lot of questions floating around on social media every single day, and you have the opportunity to chime in with well-thought-out, accurate responses that genuinely help the people who are your target customers.

When you do this on an ongoing basis, you’ll establish your authority on the subject matter, and you will become their go-to person (or business) for their burning questions.

Are you looking for help with your social media strategy? We’d love to hear from you. Get in touch with us, and we’ll talk about how we can work together to achieve your goals!

Get More Social Media Engagement By Working With Other Brands

Social Media on a Tablet

Are you working with other brands to enhance your social media engagement? (Image: Flickr)

Are you looking to drive up your social media engagement?

One of the most effective ways you can do this is by working with other brands.

If your audience is smaller, then it makes sense to leverage the social following that other businesses already have. Even if not for that, cross-promotion may allow you to reach people that you may not be able to otherwise.

Here’s how to drive more social media engagement by working with other brands.

Highlight Vendors & Partners In Your Updates

Expert marketers often point out that your social media updates should not be all about you. Not only that, but sometimes you can drum up more engagement on curated content compared to your own content.

Similarly, you can mention vendors and partners in your updates, and put them in the spotlight on your social profiles. This is valuable for the brand in question, and your audience will also enjoy it if it’s already connected to your business in some way.

Of course, you also need to make sure that your partners actually see your posts. It doesn’t do you much good to post about other brands when they aren’t even aware that you’re promoting them.

When you focus on adding value to all parties involved, there’s no telling how much interaction your social updates will receive. If it makes sense for you, for your partners, for your audience and for their audience, you’ll definitely see a spike in engagement.

Re-Share What Your Partners Share

Checking in on social media

Re-sharing what other brands post can alert them to your presence. (Image: Flickr)

Likes and +1s are nice, but what most brands really want is re-shares and comments. By re-sharing what your partners are sharing, you can stay top-of-mind with them. When you do this consistently, other brands will see your efforts and be more willing to reciprocate too.

This is one of the most obvious ways to work with others through social media and let them know that you’re interested in what they’re saying. Over time, you will catch their attention, making a potential partnership or cross-promotion strategy all the more probable.

Of course, if you blanket-share everything another brand is sharing, it may not have the desired effect. This might be seen as spamming or as an attempt to hijack their content somehow. Be strategic in your sharing, and find the cross-section of relevance. Look for what you and other brands have in common, and how working together can turn into a mutually beneficial proposition.

Collaborate On Outreach Strategies

Perhaps a guest posting campaign could drive up engagement on both sides. For example, you could offer to write a piece for your partner, and ask them to write one for your site.

Maybe a contest or a giveaway could spark more interest on your social profiles. You could work together with a partner vendor or brand to come up with an offer that makes sense for both sides.

Once a relationship is firmly established, there are plenty of ways to coordinate and work together on outreach and promotion. Brainstorm ideas for collaborative strategies.

Final Thoughts

Don’t forget; most if not all brands already have a presence on social media, which means there is always an opportunity to cross-promote, expose each business to new audiences, and extend each other’s reach.

There is also a lot of potential in terms of cross-promoting from one social media site to another. If your partner’s primary presence is on Google+, and yours is mostly on Twitter, sharing from one network to another can be a meaningful exercise in reaching more people.

If you’re looking for help with your social media strategy, then feel free to get in touch with us. We look forward to hearing from you!

Why It’s Important To Hire A Social Media Manager That Shares Company Values

Hiring the right Social Media Manager

Is your social media manager aligned with company values? (Image: Flickr)

If you want your social media campaigns to succeed, it is vital to have a social media manager that understands what your company is all about.

Someone that carries out their assigned duties in a timely manner gets a passing grade, but someone that shares your company values is simply invaluable.

Even though finding the right fit might take longer, in the long run it’s worth having someone around who resonates with your business, because they’ll be better suited to carry out social media initiatives on your behalf.

Here is why it’s important to hire a social media manager that shares your company values.

When They Share Your Values, They Can Be Your Voice

Social media is where interactions happen. It’s where your target community gathers to discuss industry topics, to pose questions, and to see what’s new with your business.

In creating a social media strategy, it’s important to be thinking about your voice. In other words, you have to consider who is going to be representing you on your social channels.

If you hire a person that doesn’t have a clear understanding of your company values, they may not be equipped to share messages on your behalf. On the other hand, if you take the time to find an individual that already shares your values, you can count on them to communicate in a professional, congruent manner.

When a social media manager shares your values, they can be your voice. Posting the right kind of content will be merely an extension of their personality.

When They Understand Your Values, They’ll Handle Conflict Effectively

Social Media Manager - handling conflict

A qualified social media manager can help you resolve conflict quickly (Image: Flickr)

The more interactive your social community is, the greater the chance that you will begin to attract the wrong kind of attention. This is not completely preventable. The negative will inevitably rear its ugly head from time to time.

How you handle haters and conflict largely depends on your policies as well as your company’s online personality. Even so, if your social media manager is aligned with your company’s principles, they’ll know exactly how to handle conflict as it arises. They’ll be able to respond in an appropriate manner, and take the right actions at the right time.

Oftentimes, when the negative begins to surface, you need to act fast. In cases like that, you don’t want to be working with a manager that’s too gun shy to know what to do. You want someone that can act in accordance with your business values.

When They Care About Your Values, They’ll Have Your Best Interests At Heart

The whole purpose of hiring a social media manager is to help you succeed in your social media marketing initiatives. To expect and ask for anything less is counterproductive.

A social media manager acting in alignment with a business will quickly learn what’s important to that business, whether it’s getting more followers, stimulating engagement, or directing more traffic to your website. They’ll begin measuring the right metrics, and make it a point to share their progress through regular reporting.

Naturally, the less you have to micromanage the process, the better; both for you, and for the social media manager. If they have your best interests at heart, you can count on them to get the kind of results you’re looking for.

Final Thoughts

When it comes to hiring a social media manager, there are a variety of different considerations. However, taking the time to find the right person can supercharge the growth of your social following. When you find someone you can trust, you’ll also be able to free up more of your time and mind space for other important business activities.

By the way, if you’re looking for help with your social media strategy, feel free to get in touch with us. We can help you get your company’s social media marketing activity underway.