[Video] Small Business Tips for Facebook Pages

Here are my top tips for Small Business marketing on Facebook Pages:

1. Fill out your “About” and “Info” sections
2. Include clickable links to your website
3. Ensure all photos are uploaded with a description using the business name or keywords or phone number or website link
4. Once a week, add photos of new stock, customers, jobs in progress, staff, etc
5. Ask questions & engage with customers
6. Tag suppliers & clients in your updates
7. Make it easy to contact you

Have fun, be yourself, and enjoy!!

How To Find And Answer Your Target Customers’ Questions On Social Media

Social media apps

How do you stay connected to your audience on social media? (Image: Flickr)

Are you looking for your target customers on social media?

Unless you have a firm grasp of who your target audience actually is and what tools to use to find them, it can be a long and arduous process.

It’s important to take the guesswork out of the equation, because if you’re just going on gut-level hunches, your social strategy probably isn’t producing the results you’re looking for.

Here are some tips on how to find and answer your target customers’ questions on social media.

Where Are Your Target Customers Hanging Out?

Social media marketing isn’t so much about picking the platforms that you like as it is a process of finding out where your audience likes to hang out online. For instance, it wouldn’t make much sense to build your presence on Facebook if most of your target audience is on platforms like Instagram and Snapchat.

A tool like BuzzSumo might provide some clues. You can perform searches based on keywords and domains, finding the most shared content across Facebook, LinkedIn, Twitter, Pinterest and Google+. What this means is that you can research your industry or niche and find content that’s performing well on social media, and specifically what social networks are the most used in your industry.

You can also spy on your competition with tools like Social Crawlytics. Social Crawlytics is similar to BuzzSumo, except the focus is on individual domains. You can look at independent websites and spot what posts and pages have been shared most. This could also help with finding where your target customers are spending a good chunk of their time.

How Do You Monitor Conversations On Social Media?

Checking in on social media messages

What tools are you using to find relevant conversations on social media? (Image: Flickr)

Once you have a pretty good sense of where your target customers are hanging out online, it’s time to start monitoring interactions. Yes, there are tools for this as well.

Hootsuite is just one example. You can connect your Twitter, Facebook, Google+ and LinkedIn accounts and monitor questions that are being asked on your dashboard. Of course, this is only helpful if your target customers are reaching out to you. You would have to conduct your own searches if your goal is to find questions and answer them.

Addict-o-matic is another consideration, as it pools together results from a variety of places including Twitter, Ask.com, YouTube, Bing News, Google blog search, Flickr, Delicious, and other sites. To get the most out of a tool like this, however, you’d have to try searching for a variety of different topics and keywords.

What Questions Are Your Target Customers Actually Asking?

Using the tools already mentioned, you’ve probably come across some questions that are being asked by your target audience. Nevertheless, here are some other places you can find and answer questions.

Interestingly enough, Twitter is not a bad place to go looking for questions. You can use the built-in search to target specific topics or keywords, and you will more than likely find relevant questions. Just keep in mind that Twitter is more or less a real-time platform. Unless you’re early to the game, someone may have already answered the questions you’re looking at.

Quora is also a great place to find questions that your target customers are already asking. All you need to do is search for specific keywords related to your industry, and you will see the kind of discussions that are already taking place on those topics. While these questions may not be the same ones being asked on social media (there’s sure to be some overlap), they can provide a lot of inspiration for content ideas. Answering questions on Quora can also establish you as an authority on certain topics.

Final Thoughts

There are a lot of questions floating around on social media every single day, and you have the opportunity to chime in with well-thought-out, accurate responses that genuinely help the people who are your target customers.

When you do this on an ongoing basis, you’ll establish your authority on the subject matter, and you will become their go-to person (or business) for their burning questions.

Are you looking for help with your social media strategy? We’d love to hear from you. Get in touch with us, and we’ll talk about how we can work together to achieve your goals!