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Here are my top tips for Small Business marketing on Facebook Pages:
1. Fill out your “About” and “Info” sections
2. Include clickable links to your website
3. Ensure all photos are uploaded with a description using the business name or keywords or phone number or website link
4. Once a week, add photos of new stock, customers, jobs in progress, staff, etc
5. Ask questions & engage with customers
6. Tag suppliers & clients in your updates
7. Make it easy to contact you
Have fun, be yourself, and enjoy!!
Not sure what to share on your social profiles as a politician?
It can be hard to come up with ideas, but regular engagement should be a high priority if you want to make the most of your online presence.
Fortunately, there is plenty of room for experimentation on social media. Although you’ll want to avoid posting anything that might result in you falling from grace with voters and prospective voters, it’s important to test out a variety features and strategies.
Current events provide politicians with plenty to talk about. When you share a link to a news story along with your thoughts and opinions, it gives people an idea of who you are and where you stand on issues. It makes it easier for voters to relate to you, and if they share your stance, they’ll be far more likely to vote for you.
There are essentially three factors that you should be thinking about with your social media strategy. They are…
If you’re trying to be timely on social media, then there are few strategies as effective as sharing and commenting on current events.
Timing is still an important factor here. If you’re too far ahead of the curve with news stories, then your audience might not know what you’re talking about. If you’re too late in getting to the story, people may not care about it anymore. You may want to experiment a little bit in this regard.
However, in general, you’ll find that covering the latest issues shows that you are knowledgeable, relevant, and up-to-date. This boosts your credibility with your audience.
If you’re discussing outdated issues or sharing about obscure events no one even knows about, then your chances of appearing relevant on social media will greatly decrease. In addition, going down too many rabbit trails can be perceived as a lack of focus.
Covering current events is a great way to show that you are relevant. A politician is far more relatable when they are discussing issues people are already concerned with.
Of course, not every news story is going to be relevant. This is for you to decide. You’ll want to look through the latest events and pick and choose what you want to cover. If you have nothing to say on certain issues, then forcing a comment is probably unwise.
But not too controversial. You risk appearing calloused, uncaring, or inhumane if you go too far, and it can be really hard to restore a reputation once it has been damaged. Once you post something to social media, it’s best to assume that you won’t be able to take it back.
However, as we all know, controversy can draw people into conversation. You could even try sharing a story that has controversy built right into it, and simply say something along the lines of “what are your thoughts on this?” to start the discussion.
You can also be more provocative if it is in keeping with your political message. Just don’t try to pull something off that isn’t in-line with your stance and beliefs. Although it is important to maintain your consistency in terms of frequency of posting, it’s also good to be consistent with your message.
If you’re looking for ideas on what to share on social media as a politician, you don’t have to look much further than current events. It is a veritable goldmine of opportunities.
Of course, don’t forget the tips covered in this post. Be timely. Be relevant. Be controversial. Don’t post anything that you might end up wanting to take back later.
If you need help with your social media strategy, don’t hesitate to get in touch. We look forward to working with you.
Are you looking for your target customers on social media?
Unless you have a firm grasp of who your target audience actually is and what tools to use to find them, it can be a long and arduous process.
It’s important to take the guesswork out of the equation, because if you’re just going on gut-level hunches, your social strategy probably isn’t producing the results you’re looking for.
Here are some tips on how to find and answer your target customers’ questions on social media.
Social media marketing isn’t so much about picking the platforms that you like as it is a process of finding out where your audience likes to hang out online. For instance, it wouldn’t make much sense to build your presence on Facebook if most of your target audience is on platforms like Instagram and Snapchat.
A tool like BuzzSumo might provide some clues. You can perform searches based on keywords and domains, finding the most shared content across Facebook, LinkedIn, Twitter, Pinterest and Google+. What this means is that you can research your industry or niche and find content that’s performing well on social media, and specifically what social networks are the most used in your industry.
You can also spy on your competition with tools like Social Crawlytics. Social Crawlytics is similar to BuzzSumo, except the focus is on individual domains. You can look at independent websites and spot what posts and pages have been shared most. This could also help with finding where your target customers are spending a good chunk of their time.
Once you have a pretty good sense of where your target customers are hanging out online, it’s time to start monitoring interactions. Yes, there are tools for this as well.
Hootsuite is just one example. You can connect your Twitter, Facebook, Google+ and LinkedIn accounts and monitor questions that are being asked on your dashboard. Of course, this is only helpful if your target customers are reaching out to you. You would have to conduct your own searches if your goal is to find questions and answer them.
Addict-o-matic is another consideration, as it pools together results from a variety of places including Twitter, Ask.com, YouTube, Bing News, Google blog search, Flickr, Delicious, and other sites. To get the most out of a tool like this, however, you’d have to try searching for a variety of different topics and keywords.
Using the tools already mentioned, you’ve probably come across some questions that are being asked by your target audience. Nevertheless, here are some other places you can find and answer questions.
Interestingly enough, Twitter is not a bad place to go looking for questions. You can use the built-in search to target specific topics or keywords, and you will more than likely find relevant questions. Just keep in mind that Twitter is more or less a real-time platform. Unless you’re early to the game, someone may have already answered the questions you’re looking at.
Quora is also a great place to find questions that your target customers are already asking. All you need to do is search for specific keywords related to your industry, and you will see the kind of discussions that are already taking place on those topics. While these questions may not be the same ones being asked on social media (there’s sure to be some overlap), they can provide a lot of inspiration for content ideas. Answering questions on Quora can also establish you as an authority on certain topics.
There are a lot of questions floating around on social media every single day, and you have the opportunity to chime in with well-thought-out, accurate responses that genuinely help the people who are your target customers.
When you do this on an ongoing basis, you’ll establish your authority on the subject matter, and you will become their go-to person (or business) for their burning questions.
Are you looking for help with your social media strategy? We’d love to hear from you. Get in touch with us, and we’ll talk about how we can work together to achieve your goals!
When you’re in the midst of campaigning, you want to be in control of the message you’re sending out into the world.
The internet – email, social media, and web-based campaigning – has certainly changed the way politicians go about sharing that message. However, these mediums haven’t necessarily made matters any easier.
In effect, in-person campaigning, direct mail, TV advertising, and travel schedules are still vital parts of a successful political campaign. Fundraising can also be done online, but it’s actually just another layer of complexity on top of what can already be a very demanding endeavor.
So how do you guide your campaign’s message? How can you lead it and not be compelled to react? Let’s take a look.
This is politics 101. However, you can’t overlook the importance of having a clearly defined mission in your run towards office. Your campaign theme gives you your public identity and shapes how the world perceives you.
You need to be able to summarize your primary message into a concise, easily understood statement. Typically, this would consist of about two to three sentences.
Your theme will also inform your slogan, color scheme, and other important identifiers that the world will see. By using these elements consistently, you will be better poised to guide your overall message.
Though political messages can certainly be misconstrued and misunderstood in the offline world, you will often find that managing your reputation online is considerably more challenging. However, if you want to guide your campaign message, you need to gain as much control over your online presence as possible.
One way to exercise more control over your online reputation is by building your campaign website. By registering a domain name with your name in it, you can easily rank in search for that name, making your website the first result people see when they search or you. Of course, you should share your message on your website as well.
Don’t forget; you can also create multiple websites for your campaign to have more influence over what people see. Registering and managing your own social media profiles can also be a good way to make sure that what people see is coming from you. By consistently creating and sharing new content, you can crowd out the misinformation and negative that’s out there, and improve your reputation.
Another worthwhile strategy would be to get coverage through major media publications, as they tend to have large, established online presences as well. If you can get a link back to your campaign website, that will also prove helpful.
Now you have several strategies for building your online presence and guiding your campaign message. However, if you’re not careful, you can also be your worst enemy. Here are several things to avoid:
Be careful not to sabotage yourself in your efforts to crowd out the negative online. Everything you publish should be well thought out, because you may not have the opportunity to take it back.
There may be a necessity to be aggressive in your online strategy. You may need to build several websites and promote your social profiles. However, make sure the positive is overwhelming the negative, and you aren’t just replacing the negative with a different kind of negative.
Do you need help with your social strategy? Get in touch with us, because we might be able to lend you a hand!