What to expect from a ‘Social Guild Certified’ Social Media Manager

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The Social Guild is a training, certification, and membership community for professional Social Media Managers.
All of our members are experienced, professional, cross-trained in all platforms and are passionate about results. We meet online weekly to brainstorm, discuss changes to platforms, and help one another improve. The Social Guild training database now contains over 22 modules that cover every aspect of social media management in detail.

If you are a business owner who needs serious social media guidance, strategy, support, and implementation, let’s chat! We’d love to connect you with a fully trained, certified Social Media Manager from The Social Guild.

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Why It’s Important To Hire A Social Media Manager That Shares Company Values

Hiring the right Social Media Manager

Is your social media manager aligned with company values? (Image: Flickr)

If you want your social media campaigns to succeed, it is vital to have a social media manager that understands what your company is all about.

Someone that carries out their assigned duties in a timely manner gets a passing grade, but someone that shares your company values is simply invaluable.

Even though finding the right fit might take longer, in the long run it’s worth having someone around who resonates with your business, because they’ll be better suited to carry out social media initiatives on your behalf.

Here is why it’s important to hire a social media manager that shares your company values.

When They Share Your Values, They Can Be Your Voice

Social media is where interactions happen. It’s where your target community gathers to discuss industry topics, to pose questions, and to see what’s new with your business.

In creating a social media strategy, it’s important to be thinking about your voice. In other words, you have to consider who is going to be representing you on your social channels.

If you hire a person that doesn’t have a clear understanding of your company values, they may not be equipped to share messages on your behalf. On the other hand, if you take the time to find an individual that already shares your values, you can count on them to communicate in a professional, congruent manner.

When a social media manager shares your values, they can be your voice. Posting the right kind of content will be merely an extension of their personality.

When They Understand Your Values, They’ll Handle Conflict Effectively

Social Media Manager - handling conflict

A qualified social media manager can help you resolve conflict quickly (Image: Flickr)

The more interactive your social community is, the greater the chance that you will begin to attract the wrong kind of attention. This is not completely preventable. The negative will inevitably rear its ugly head from time to time.

How you handle haters and conflict largely depends on your policies as well as your company’s online personality. Even so, if your social media manager is aligned with your company’s principles, they’ll know exactly how to handle conflict as it arises. They’ll be able to respond in an appropriate manner, and take the right actions at the right time.

Oftentimes, when the negative begins to surface, you need to act fast. In cases like that, you don’t want to be working with a manager that’s too gun shy to know what to do. You want someone that can act in accordance with your business values.

When They Care About Your Values, They’ll Have Your Best Interests At Heart

The whole purpose of hiring a social media manager is to help you succeed in your social media marketing initiatives. To expect and ask for anything less is counterproductive.

A social media manager acting in alignment with a business will quickly learn what’s important to that business, whether it’s getting more followers, stimulating engagement, or directing more traffic to your website. They’ll begin measuring the right metrics, and make it a point to share their progress through regular reporting.

Naturally, the less you have to micromanage the process, the better; both for you, and for the social media manager. If they have your best interests at heart, you can count on them to get the kind of results you’re looking for.

Final Thoughts

When it comes to hiring a social media manager, there are a variety of different considerations. However, taking the time to find the right person can supercharge the growth of your social following. When you find someone you can trust, you’ll also be able to free up more of your time and mind space for other important business activities.

By the way, if you’re looking for help with your social media strategy, feel free to get in touch with us. We can help you get your company’s social media marketing activity underway.